The Benefit of Quality in the Cannabis Industry
We’ve all seen headlines or heard rumors about products being seized or returned because of pesticide and mold contamination or other issues. When issues like this arise, they cost the producer money. The cost is not only in the form of regulatory fines and lost product. It also extends to the reputation of the brand.
Products that gain attention for being contaminated or of poor quality result in decreased sales from thrifty consumers moving to an alternative brand they know they can trust.
Quality has increasingly become a strong focus for public health officials, regulators and companies operating in the cannabis industry. Quality control requirements, such as Good Manufacturing Practices (GMP), ensure products are consistently produced through controlled processes according to quality standards. GMP is designed to minimize risks throughout the process before testing.
Read more from the original post at Direct Cannabis Network.